MAMARONECK, NY (June 1, 2022) – MISSION announced today that consumer industry veteran, Hugh Rovit, was appointed as the company’s new Chief Executive Officer, effective May 16, 2022.
“This is an incredibly exciting time for MISSION where we see brand strength and momentum throughout the US and great opportunities for future growth in cooling, heat relief and beyond,” said Leigh Randall of Topspin Consumer Partners. “I am excited that Hugh will lead our high-performance team in this next phase of growth and expansion. His deep expertise in consumer goods, health & wellness, product innovation and omni-channel commerce combined with his strong relationships in the active lifestyle category, make him ideally suited to accelerate our growth as the leader in the market. I’m confident Hugh will take MISSION to the next level and execute on our vision for continued market leadership.”
“It is an honor to become CEO of this innovative and disruptive company, and to join the incredibly talented and passionate team at MISSION dedicated to serving active enthusiasts everywhere,” said Rovit. “Over the last decade, I’ve been a loyal consumer and evangelist of the MISSION instant cooling solutions, not just for me, but my family, friends and colleagues, and I’m honored to be chosen as the next CEO to build upon MISSION’s success and seize the many opportunities ahead.” Rovit was most recently the CEO of S’well®, one of the leading hydration brands, where he successfully led the company through a strategic transaction. Prior to S’well, Rovit served as CEO of Ellery Homestyles, a market leading manufacturer and distributor of Eclipse® home fashion products. Prior to Ellery, Rovit, served in senior executive roles across a number of top consumer brands in the industry. Rovit currently serves on the Board of Directors at Spectrum Brands and GSC Technologies.