reCommerce, a Topspin Consumer Partners Portfolio Company, Acquires Firefly Buys

Deerfield Beach, FL (February 7, 2023) – reCommerce, a Topspin Consumer Partners portfolio company and global strategic partner to consumer brands selling through Amazon, has acquired Firefly Buys, a high-growth, full-service e-commerce accelerator and one of the largest North American Amazon sellers.

Established in 2006 by Ryan Flanegan, Ryan Kuelpman, and Jonathan Katz, Firefly Buys is a full‑service e-commerce accelerator.  The Company partners with brands to provide end-to-end supply chain management, listing optimization, and a proven formula for increasing product visibility and sales on Amazon. Firefly has grown rapidly by helping partners expand and optimize their sales through Amazon and other eCommerce marketplaces.

“We’re excited to welcome Firefly and their brand partners to reCommerce,” says Taylor Hamilton, reCommerce CEO. “As brands are increasingly seeing Amazon and other marketplaces as vital avenues for growth, our acquisition of Firefly and its service offering increases the value we provide to our brand partners.”

Firefly founder Ryan Flanegan commented, “We’ve been very impressed by the capabilities and professionalism of the reCommerce team. They bring the additional selling capabilities we were looking for and the ability to further accelerate sales and elevate brand image for our partners on Amazon. This was the perfect match for Firefly. We couldn’t be more pleased to join the reCommerce team.”

“We thank the Topspin team for the value and support they provided to PlayMonster as our partners over the past four years. From the beginning, they shared our view for the potential of our business and helped us execute on both our M&A and organic growth strategies.”

Bob Wann, CEO of PlayMonster